The 2-Minute Rule for Johnnie Walker Blue Label Ultra
Wiki Article
The Ultra bottle is the results of a 5-calendar year quest by Johnnie Walker’s proprietor, Diageo, to locate the most sustainable and lightest packaging attainable although retaining the luxurious aura of your franchise and its Specific blend of whiskies, which include ultra-unusual Oban, Brora, Royal Lochnagar, and several ghost distilleries.
Diageo is a global chief in beverage Alcoholic beverages with An impressive collection of brand names throughout spirits and beer categories.
From American bourbon to Scotch whisky, read through our handy guideline to the differing types of whisky, how they’re produced And exactly how they differ.
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In addition to external glass makers, the model rethought all facets of how the bottle is developed, built and transported: from hand-blowing the glass, to utilizing a teardrop shape which, for The very first website time ever, intended reforming the iconic Johnnie Walker sq. bottle.
Together with redesigning the glass, considered was given to how the bottle could be manufactured and transported.
Weighing a hundred and eighty grams, the Blue Label Ultra bottle is really a glimpse into the way forward for sustainable luxurious spirits packaging
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Diageo has stated which the “Earlier claimed ‘lightest bodyweight scotch whisky bottle’ was launched by a British isles retailer and weighed all over 298 grams.”
With much less than 888 bottles produced globally, each bottle is separately numbered and introduced inside of a luxurious collector’s case.
We uncovered that the lightest, strongest glass bottle you may make with out compromising toughness is really a teardrop condition.
“We’re in all probability about twelve months from All those initially solutions hitting the industry due to the lightweighting software.”
“It is possible to say It truly is valuable that we’re acquiring ahead of your curve with many of the laws. But we’d commenced [Ultra] ahead of [PPWR principles] had been published,” claims Lindley, including that it’s essential for Diageo to prioritize mainly because it’s a “important alter for [all our liquor types] to generally be pondering minimal possible packaging body weight.
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Because the time of its founder, John Walker, individuals that blend its whiskies have pursued flavour and high-quality previously mentioned all else.